Our vision - To free industrial designers and engineers from traditional design constraints, empowering them to create next generation products that exceed customer expectations.
Why Frustum Was Founded
Frustum was founded in 2014 with a single goal in mind - To make Generative Design functional for designers and engineers.
Founder & CEO Jesse Coors-Blankenship was dissatisfied with the available software options back when he was a professor at Columbia University. He and his students needed to design things they couldn't create with traditional CAD tools. There were no options for working with indeterminate generative geometry effectively. The time-crunched designers had to be very determined to do generative design with custom made scripts and inefficient workflows. The market lacked the core geometry technology needed to address the demands of generative design.
A Frustum is a foundational geometry and Frustum Inc. has made a foundational geometry kernel to build 3D design software for generative design from the ground up.
A pioneer of generative design, Jesse founded Frustum, Inc. in 2014 to usher in a new paradigm of CAD. Recognized for his expertise, Jesse served as a Columbia University (MSAAD-2010) Researcher & Professor, teaching generative design and programming to hundreds of graduate students. Jesse also worked as a Senior Optimization Engineer at Autodesk Research for Additive Manufacturing and Aerospace applications. His work included leading the Optimization of the Airbus 2050 concept plane. As CEO of Frustum, Inc., Jesse has enjoyed growing a profitable and innovative company by establishing strong relationships, commercial agreements and OEM partnerships.
Jon is the architect of Frustum’s core generative design technology TrueSOLID™ that includes volumetric geometry, simulation methods, and optimization processes. He holds a PhD in Mechanical Engineering from Cornell University’s Computational Synthesis Lab, and is the author of 15+ peer reviewed interdisciplinary research articles across generative design, additive manufacturing, and robotics. Prior to Frustum, Inc., Jon invented and brought the MOSS modular robotic building kit to market, overseeing a multi-disciplinary engineering team at Modular Robotics.
Passionate about generative design, Josh is the architect of the GENERATE™ platform as well as the leader and mentor of Frustum’s full-stack engineering team. Prior to Frustum, Inc., Josh spent 15+ years as a Sr. Architect at Autodesk Research, where he led a global, multi-disciplinary team of over 20 engineers to the final product delivery of the Autodesk Factory Suite.
In his current role as VP of Products, Shibai is responsible for driving the product & design strategy, vision and execution across Frustum products. He is particularly passionate about technology and taking early stage ideas and transforming them into innovative products. Shibai has over 15 years of experience in Computer Aided Design & Manufacturing. Prior to Frustum he has held leadership roles in software Product Management & Marketing across Autodesk, Siemens PLM software and GE Digital. He holds a Bachelor's degree in Mechanical Engineering and a Master's Degree in Computer Integrated Manufacturing from Rochester Institute of Technology.
As a software industry veteran, Steve has over 20 years of sales leadership experience. Prior to joining the Frustum team, he held an array of sales leadership positions in the US and in Europe at both early-stage start-ups and high-growth public companies. Namely, Steve served as Sales Director for Sumo Logic, VP Worldwide Sales at BladeLogic (BMC), VP Sales, EMEA at GeoTel (Cisco Systems), and SVP Sales, Southern Europe for PTC.
With over 20 years of experience in design and manufacturing, Kevin leads the marketing efforts at Frustum, exploring the many ways in which generative design can impact the way parts are made. Prior to joining Frustum, he was a key member of several innovative startups. Leveraging his aerospace engineering background and in-depth knowledge of software and hardware development, he helped produce an array of products associated with Reality Capture, inspection, on-demand manufacturing and augmented reality, among others. Adding to his 3D software and hardware expertise, a few of his past roles included designing structure for reusable spacecraft and developing affordable, lightweight 3D scanners to augment the additive manufacturing process.